
A newly filed federal class action lawsuit alleges that Zillow has been quietly pressuring real estate agents to steer buyers toward Zillow Home Loans in exchange for receiving better buyer leads. If proven true, this practice could be a clear violation of federal law, and a serious breach of the fiduciary duties agents owe their clients.
The complaint, filed November 7th in the Western District of Washington, claims Zillow used its Premier Agent and Flex programs to condition agents’ lead access on meeting mortgage referral quotas. Agents who hit targets for sending buyers to Zillow’s in-house lender reportedly got more and better-quality leads. Those who didn’t risked being cut off. Meanwhile, consumers weren’t told any of this, many were funneled into ZHL thinking their agent was simply giving sound mortgage advice.








