Knightvest Capital’s 2024–2025 Multifamily Renter Sentiment Report highlights a continued shift in attitudes around homeownership—and it’s a shift that works in favor of rental property investors. According to the report, nearly half of renters surveyed (48%) are choosing to rent rather than feeling forced into it, and 42% say they now view renting as a long-term living arrangement.
Affordability still tops the list of reasons people rent, with 63% citing the high cost of buying a home. But other factors are playing a growing role, including reduced maintenance responsibilities (59%) and flexibility to relocate (34%). Interestingly, about one-third of those surveyed previously owned a home, which reinforces that the preference for renting isn’t always about cost—it’s increasingly a lifestyle choice.
