
In my previous article on April 3, 2025, “DOJ Picks Roger Alford—What it Means for NAR, Clear Cooperation, and the Future of MLS,” I emphasized how significant Alford’s appointment to the Department of Justice (DOJ) Antitrust Division would be for the real estate industry. Given Alford’s background as an expert witness in the landmark Sitzer/Burnett case against NAR, his views and potential policy direction are particularly influential.
Roger Alford’s testimony before the Wisconsin Senate on December 19, 2023, underscores exactly why his appointment should concern every professional in real estate. In advocating for Wisconsin Senate Bill 394, Alford highlighted the critical importance of online platforms in home sales, particularly emphasizing FSBO (For Sale By Owner) sellers who, without internet exposure on popular sites like Zillow and Redfin, face severe market disadvantages. He detailed how traditional commission structures could erase years of equity gains, directly criticizing the industry’s approach to commissions as anti-competitive.






