
A growing number of real estate brokerages are steering sellers toward private listing networks rather than listing homes on the Multiple Listing Service (MLS). According to a January 2025 Harris/Zillow poll, this shift is happening despite a lack of consumer awareness about what private listings mean—and how they can impact a home sale.
The survey of over 2,000 U.S. adults highlights an alarming trend: most sellers aren’t being given all the facts about listing options. Here’s what you need to know before deciding where to list your home.